Privacy Policy

Use of Cookies

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies when you register for our website, sign up through any of our forms using your email address or make a purchase on this site. For further information see the email policies below.

How Do We Use The Information You Provide Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information to us, nor will such information be sold or otherwise transferred to unaffiliated third parties without the approval of the user at the time of collection.

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about .

We will maintain the information you send via e-mail in accordance with applicable federal law.

CAN-SPAM Compliance

In compliance with the CAN-SPAM Act, all e-mail sent from our organization will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.


Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links may contain links to many other websites. cannot guarantee the accuracy of information found at any linked site. Links to or from external sites not owned or controlled by do not constitute an endorsement by or any of its employees of the sponsors of these sites or the products or information presented therein.

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.

Intellectual Property Rights

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from .

You must not:

  • Republish material from our website without prior written consent.
  • Sell or rent material from our website.
  • Reproduce, duplicate, create derivative, copy or otherwise exploit material on our website for any purpose.
  • Redistribute any content from our website, including onto another website.

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else’s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any marketing related purpose without our express written consent.

Restricted Access

We may in the future need to restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use Of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

Testimonials that appear on this site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.

The testimonials displayed in any form on this site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.

is not responsible for any of the opinions or comments posted on is not a forum for testimonials, however provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials appear after they have been reviewed by management of does not share the opinions, views or commentary of any testimonials on – the opinions are strictly the views of the testimonial source.

The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email.

may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Disclaimer and Limitation of Liability

makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

All the materials on this site are provided ‘as is’ without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.


If you have any questions regarding this policy, or your dealings with our website, please contact us here.

How To Use A Topwater Lure

What’s the greatest thrill in fishing?  Watching the calm water suddenly explode as your topwater lure vanishes inside a bass or a pike!  Topwater lures are a fun way to catch ‘Superior’ jawed fish, and really help specifically in attracting bass.

In this article, we will tell you the important things you need to know about fishing with the a topwater lure.  By the end, you will undoubtedly be ready to set out on your next fishing trip and  use your topwater lure to its full potential!

What Is A Topwater Lure?

The topwater lure is a kind of fishing lure which is moved over the surface of the water in order to catch fish. It works by creating ‘noise’ on the surface of the water which catches fish’s attention.  These lures usually float on the surface of the water, However, non-floating versions of topwater lures are also available.

How does a Topwater Lure help catch Bass?

There are three types of fish based on their jaw types.  An ‘Inferior’ bone structure means the fish has a larger top jaw and smaller bottom jaw, so they tend to eat food that is below them.  A ‘Terminal’ means a fish that has roughly equal top and bottom jaw dimensions, so they tend to hunt food that is in front of them.  Finally, a ‘Superior’ jaw type means the bottom jaw is larger than the top jaw and they eat food that is above them, sometimes floating on the top of the water.  Superior jaw type fish like Bass are what you are going to be catching using your topwater lure.

The topwater lure is designed in such a way that they resemble small creatures (small fish, insects, or frogs) that fish would consider as food. The key feature of the topwater lure is the “action” it provides as it glides along the surface of the water. The action mimcs that of a live creature. With different lure variations such splashing, popping, vibrating or bubbling, each type is designed to attract a fishes attention and coax them into striking.

Whether it is the black bass, tarpon, spotted seatrout, or barracuda you are after, topwater lures can help you catch them all!

What are the best conditions to use a Topwater Lure?

Different topwater lures are used under different conditions, and the type of fish you are hoping to catch or the time at which you are fishing also player  arole in lure selection!  If you know the key differences between the lures, it will help you in optimizing your selection according to the conditions you will be fishing in.

Topwater lures are effective in several conditions, but they are usually the most effective in the early hours of the day or in the evening, a couple of hours before sunset. Why? Because this is the time when a lot of surface prey is available for the fish (bugs), and the lures tend to be more effective in catching bass.

Early morning is a good time to fish with a topwater lure.  Similarly, bass move to feed as the suns get down in the sky. Therefore, late afternoon or dusk is also a good time to fish.  Topwater lures can be used throughout the night in summer when water is warm, but fishing outside of the times mentioned earlier might not get you the best results.  Topwater lures specifically designed for night fishing do exist however, so if you are going to fish at night, they are your best bet. 

In terms of the best locations around the lake to use them, they work wonders when used around any surface vegetation. This is because surface prey is typically in close proximity to vegetation, and thus, you will find more fish there.

Different types of Topwater Lures

There are different types of topwater lures available in the market. However, they all have one thing in common: they are imitations of the natural food which bass fish might eat.


Let’s give them a brief look.

1. Poppers / Chuggers

Poppers or chuggers imitate injured baitfish and make small disturbances on the surface of the water. They come with a concave-shaped mouth which makes a popping sound as the lure comes out of the water.

The attachment point of the line is inside this concave mouth, which gives them their distinctive movement.  The harder you pull your line, the louder these lures pop.  With the large amount of action and potential for big noises, larger fish are generally the target with Poppers, and try to land your lure as close to them as you can before you start moving the Popper around!

2. Walkers

Walkers are topwater lures that you have to flick with your wrist along the surface of the water. When you flick the lure, it darts from one side to the other. This results in a wave that attracts the bass fish. This technique is also known as ‘walking the dog’ and creates a ton of action on the surface, so it can draw interest from fish for large distances.

Walkers are best employed in open water as they require a larger surface area to ‘walk the dog’ properly.  After you cast your lure, twitch your rod one way, reel it in a bit, and twitch it the other way, and repeat.  If there are fish in the area you are sure to grab their attention with this technique!

3. Prop Baits

Prop baits have a propeller on their back and sometimes on the front as well. As you retrieve the lure, the propeller spins. This causes a disturbance in the water, and bass or other fish will quickly try to eat what they believe is an easy meal.  

Single prop lures are a bit easier to use, and generally make much less noise than a double prop setup.  In calmer waters we would suggest sticking with a single prop.  If you insist on going out on a day with a bit choppier waters, sometimes a double prop can help as they make more noise and can attract the fish better given the conditions

4. Buzz baits

Buzz baits are quite similar to Prop baits, with the spinner typically sitting at the front of the lure as opposed to the back.   They work will in and around cover, and work best if you reel it in slowly in erratic patterns, to mimic whatever food the fish are looking for.

How do you fish with a Topwater Lure?

The trick to make any lure effective is the way you work with it. Topwater lures need quiet and calm water conditions to work perfectly. As you cast the lure, it will obviously splash at first when it contacts the water.  When the lure hits the water, you will see rings appearing on the water, Wait for the rings to disappear.  When the lure quiets down, snap it once more. Again wait till it quiets down. Keep repeating the procedure until you snag a big ol’ fish. More often than not, the fish tend to strike when the lure has gone silent.

Here are a few things to keep in mind when you are planning to fish with topwater lure:

  • When it comes to the quality of hooks, don’t compromise!  Sharpened hooks are the best way to go.
  • You need to experiment with your retrieving technique. Don’t stick with one style only. Different fish will respond to different retrieval techniques – so experiment until you discover what the fish wants and then go for it!
  • When you retrieve the topwater lure, you need to keep the tip of the fishing rod low. The lower the tip is, the better the results will be. If the rod is high, the nose of the lure will be out of the water, which isn’t very natural looking and negatively effects the presentation of your lure to the fish.
  • You have to maintain a steady retrieve. At times, fish will strike the lure quickly create a splash around it. You need to keep your cool when this happens and maintain a steady retrieve until the fish is actually hooked on the lure.


In this article, we have explained to you what topwater lures are, what kinds of topwater lures are available, and how they are good for catching bass fish.

If you are going to fish bass, the best way would be to use a topwater lure. Since bass fish are usually attracted to small bugs, frogs, and fishes near the surface of the lakes, topwater lures help you catching quality bass easily. Not only do you catch quality fish, but you also get to see the live-action of fish swallowing the bait.


Here’s to a great fishing adventure!